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The entire innovateHER program is, in essence,
a guided tour through the mind of a woman
- complete with a customized strategy for your business to reach
HER. As a "sneak peak" of what's to come, here is "the
quick tour of a woman's mind."
- She is an intuitive global thinker…she
takes a broad prospective (this means you may be tempted to
focus on a few product features, while she wants to know how your
products/services fit with her and her family's entire lifestyle)
- She can think about many things simultaneously…making
her a great multi-tasker (this is a powerful fact to remember
when your sales staff is tempted to "talk her to death"
- she's heard every word and probably has 10 questions for you)
- She is relational in her thinking…collaboration
is important (she wants to collaborate with you - guided by
your expertise, not overpowered by your personal preferences)
- She thinks by recalling events, people and experiences…and
uses these in problem solving (use stories to illustrate
your point and ask the right questions to prompt
more feedback from her, based on her past experiences both good
and bad)
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