innovateHER - a guided tour through the mind of a woman

What is Narrative Inquiry?

  • A discipline within the broader field of knowledge management
  • A method to analyze and understand market and employee behavior through direct interviews with individuals and focus groups
  • The process of gathering this information for the purpose of research through storytelling and then writing a narrative of the research

Why Narrative Inquiry through innovateHER?

  • innovateHER will provide a written narrative from which a strategy for innovation begins.
  • innovateHER will listen to your clients and gather behavioral research which insures innovation is customer driven.

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