innovateHER - a guided tour through the mind of a woman

What is Gender Marketing?

  • Gender marketing refers to marketing targeted to a specific gender (either to men or to women)
  • Gender marketing focuses on the difference between how men and women buy products and services
  • Men and women visualize differently - this includes colors, layout, organization, and overall "look and feel"
  • Men and women speak a different language - know who your audience is and then use communication tailored to build connection and relationship

Why Gender Marketing through innovateHER?

  • innovateHER understands how men and women view your products and services and why customers choose one product or service over another
  • innovateHER understands the importance of language and can teach you how to enhance communication to improve sales and customer relations

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