What is Gender Marketing?

• Gender marketing refers to marketing targeted to a specific gender (either to men or to women)
• Gender marketing focuses on the difference between how men and women buy products and services
• Men and women visualize differently - this includes colors, layout, organization, and overall "look and feel"
• Men and women speak a different language - know who your audience is and then use communication tailored to build connection and relationship

Why Gender Marketing through innovateHER?

• innovateHER understands how men and women view your products and services and why customers choose one product or service over another
• innovateHER understands the importance of language and can teach you how to enhance communication to improve sales and customer relations

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