innovateHER - a guided tour through the mind of a woman

Welcome to innovateHER!

Featured Industry: Christian Schools

Find out how innovateHer can raise awareness and increase enrollment for your Christian school!

See research and marketing examples for Concordia Schools in Omaha, NE...

Why Innovate?

  • To change the status quo. HBR, Dec., 2009
  • To make history. Steve Jobs
  • To put a zing in the universe. Niklas Zennstrom
  • Innovation is cheaper than advertising. Seth Godin
  • Innovation is the central job of every leader, regardless of the place he or she occupies in the organization. A.G. Lafley

Why HER?

  • By 2010, women are expected to control $1 trillion or 60% of the country’s wealth, according to research conducted by Business Week and Gallup.
  • Women purchase or influence the purchase of 80% of all consumer goods, including stocks and computers.
  • As a market, women represent a bigger opportunity than China and India combined, so why are companies doing such a poor job of serving them?
  • Women represent a majority of the population, but they are also an astonishingly untapped market.

What people are saying....

I have worked with Linda for several years and I am always amazed how she approaches problems so differently from everyone else. She is very innovative and has really helped us understand marketing to women. One of the things I really appreciate about her is that she is constantly reading and learning, and when added to her creativity, the sky is the limit. She has greatly helped our company over the years in a significant way.

Dale Burklund
Owner, Walker Tire

Linda has helped our organization and me personally, look at and evaluate
the past, present and future with creative, outside-the-box “strategic thinking.” She does a wonderful job facilitating, encouraging and challenging one’s approach to life and organization. I wish we would have taken advantage of her services a long time ago. Linda’s insight will renew the organizations excitement and vision for the future.

Ty Schenzel
Executive Director, Hope Center for Kids

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